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If you don’t like it DON’T DO IT!
By admin | June 15, 2008
You can’t outsource a hangover. It would be nice if you could, but it’s just like toothache or dandruff - you can’t pay someone else to go through it for you.
On the other hand you CAN pay someone to sumbit articles or do keyword research for you, if you hate doing these tasks yourself and if you can afford it, and many Internet Marketers do exactly that.
But have you ever wondered how many gurus have been successful because they couldn’t afford to outsource in the early days, and it was avoiding the things they hated doing which shaped their businesses?
Sometimes you have to find your own way of doing things, or sometimes even battle through the crap and do it yourself, to make you stronger.
I’m not an expert at any of the following, but I know the basics:
Webpage design, Adsense, Adwords, HTML coding, copywriting, article submission, affiliate marketing, pdf conversion, social marketing, Paypal etc etc
I know how to use all the the above because even though I actively dislike doing 70% of the above, I couldn’t afford, in the early days, to pay other people to do them for me.
And being able to do them means I know what will and won’t work in terms of my business, and when I now DO outsource these tasks I know exactly what I’m talking about, and therefore what I’m looking for in a techy.
Now the things I’ve outsourced later in my business life, like software development, membership site operation and shopping carts, I don’t know the first thing about how it all works and that makes me feel a bit weird - a bit vulnerable even.
And I don’t like it.
You don’t have to be an expert in any aspect of IM to make serious money, but I do think you need to know a little something about the tech aspect. I suppose it’s a little like the billionaire dad making his son start in the mail room of the multinational so he learns the business from the ground up.
More than that though - it means that Tony (more than me) and I HAD to become experts on viral marketing because we didn’t like using Adwords. This led to the creation of several best selling products that have netted hundreds of thousands of dollars over the years, and also that our websites aren’t dependent on Google for traffic.
So by actively avoiding the things we hated, we’ve been forced to find ways around the matter, and to compensate and find our own ways of doing things………….and that’s one of the biggest reasons I think that success has arrived. (one thing we’ve learned new ways of doing things and made this knowledge into products).
So if you hate doing some aspect of your business there are three ways you can go.
1. Force yourself to do it anyway
2, Pay someone else to do it for you
3. Find some other method that brings the same result.
Looking back on things I’d say that the third option has possibly brought me more success than the other two put togther.
Just a thought…
Topics: Uncategorized |
August 26th, 2008 at 5:44 pm
Number three is exactly what I am planning to do to stay clear of Adwords and other such nonsense. My preferred approach (for starters) is article writing in conjunction with that which is impolitely referred to as “Bum Marketing”. The reasons? I wish to be as much as possible in complete control of my own efforts. Being slightly worse than flat broke is another prime consideration. Am I on the right track?
October 29th, 2008 at 6:39 am
Keep up the good work.